Our history
Welcome to Boikido’s world !
Boikido is a brand of « L’ETS GO SAS », a subsidiary company of « Challenger International S.A » who has been dedicated to the distribution and the development of nursery products and toys in France for the last 15 years.. L’ETS GO has put together an international team of professional and experienced experts to ensure the ongoing success of the Boikido brand.
Wooden toys have always been considered as solid and quality toys that respect the environment. For many years they have been the only toys available and then have been forgotten since plastic toys appeared. Plastic toys have followed the different trends while wooden toys stayed very simple with basic colours.
The launch of Boikido in 2003, which came from a wish to create modern wooden toys, revolutionized the market through unique innovative design and the use of sparkling, joyful colours …
More than a simple brand of wooden toys, Boikido is a family of characters with a personality, a « face » which makes them appealing and creates a pleasant and magical play environment for children.
In 2008 the Boikido brand, concerned by our environmental responsibilities, developed Boikido Eco Friendly: a new family of "earthy" characters such as insects and small garden animals.
All our exclusively designed products are carefully manufactured and meet all the relevant international safety standards such as EN71 and ASTM.
Boikido products are distributed in major markets worldwide through an exclusive network of dedicated distributors who together with our design and production facilities work to bring children the best possible selection of a new generation of wooden toys.

